THERE ARE TWO TYPES OF SMALL FARMS:
THE OVERWHELMING MAJORITY WHO
They enjoy farming...or at least they used to. Now, they're swamped with chores, an off-farm job and the constant battle to FIND CUSTOMERS who will PAY the premium prices they need...and deserve. They STRUGGLE WITH MARKETING their farm's products and wonder if they'll ever GET AHEAD financially (sound familiar?).
THE FINITE MINORITY WHO
They not only love farming, but they've created a tribe of loyal...almost RAVING FANS. They always have a WAITLIST of customers, and current customers not only pay the farm's PREMIUM PRICES, but CHEERLEAD for them as well. Other farmers look on with envy at how easy they make it look and wonder WHAT THEIR SECRET IS.
The flourishing farmer knows how to market his or her farm, and excels at
THREE CRITICAL SUCCESS FACTORS
She knows that her farm isn't a hobby...it's a business. And like Apple, Starbucks, Disney and all great businesses, she knows it's critical to build a brand so that her farm is the first one recalled by consumers, market managers, chefs and retailers.
Taking a stand that inspires others, excelling at service & positioning products that the market desires and values. He also excels at using online marketing (web/social media) to connect with customers and create a loyal following.
This farm team knows they aren't producing a commodity product. Instead of constantly trying to "sell" they market effectively to create pent-up demand. They create their own market and command prices they need, and deserve.
I hear ya. I mean, we all know it can be really hard to learn all you need to about "modern" marketing, especially when you go it alone. And it's even harder when you're overwhelmed with farm work and just not sure where to start or what to do.
AND THAT'S WHY I CREATED A
TO HELP YOU
The Small Farm Nation Academy is an online membership community of farmers...just like you. It's your essential resource for the training, advice and support you need to market and grow your farm business!
The Small Farm Nation Academy surpasses every other marketing course I've taken! I've loved every video, watching most more than once before I put it into action. Tim's feedback is the best part...it's obvious that Tim wants me to succeed, and THAT's motivating! I particularly loved the course on debunking the "ideal customer" myth...it helped me to get unstuck!
Amie, Franchesca's Dawn Farm
I see this lifting our business out of a stall. My husband and I are extremely invested and excited about what we've watched and implemented. I originally thought the course would help me with a website. Who knew it was actually a coaching session for my business?! Thank you so much. #businesssaver
Jennifer, Moxie Farms
This is where you will learn and master specific topics that are critical to successfully marketing your farm business. Each module includes several video lessons, downloads and even templates you can complete to nail down your farm business and marketing plan.
Current and future training modules include:
NEW CONTENT ADDED MONTHLY!
Need a quick answer to a tough question? These concise videos address challenges common to farm marketing, such as dealing with price objections, pitching restaurants, quick website tips and more.
They'll give you exactly what you need to know without wasting your precious time.
Small Farm Nation members are entitled to special discounts from selected farming partners, such as:
Just use the link/discount provided in the member resource section.
Those discounts alone could pay for your membership.
In addition to discounts, you'll also get exclusive member-only plans, templates and checklists.
Plus you'll get a library of dozens of ready-to-use inspirational images you can share on social media, designed to get you followers and move you up in the news feeds. New social share images are added monthly!
Imagine going to a conference and learning from the best farm marketers around. How they got started, what's worked, what hasn't...how amazing would that be? Well, that's exactly what you'll get inside Small Farm Nation, and all without ever leaving the farm!
Monthly interviews & coaching calls to give you the guidance you need to grow your farm business.
Recurring payment - cancel anytime with just 2 mouse clicks
After reading Tim's books and hearing his podcast I knew he was a real sharp business person with a heart for helping people. So when the Small Farm Nation Academy opened, I jumped in immediately. I'm finding the courses on marketing just as relevant to my pest control business today as they will be to my future farm business!
Coby, Coby's Pest Control
A LITTLE ABOUT ME
Hi, I'm Tim, founder and creator of the Small Farm Nation Academy, and your virtual farm marketing mentor.
I've authored several books on farming and self-sufficient living, and hosted popular podcasts on farming and homesteading. That's my awesome wife, Liz, in the picture with me. Together we successfully started and grew a diversified livestock farm, selling pastured meats directly to consumers via a meat CSA.
Our farm was featured by The New York Times, CNN, Garden & Gun Magazine, Southern Living, ACRES USA, Fox News, NPR, RFD TV, The Atlanta Journal Constitution and more.
I also built an artisan cheese business that won awards at The American Cheese Society, United States Cheese Championship and the World Jersey Cheese Awards.
Over the years our farm's products were sold directly to consumers, featured on the menus of top restaurants & resorts, and carried by Kroger, Whole Foods and other retailers.
My passion is helping to expand the local food movement and helping farmers to succeed with their farming businesses.
Tim's feedback helped me focus on what needs to be done and the steps I need to take to get there--all before even following the first course. His knowledge and desire to help his fellow farmer shines through!
Teresa, Bracken Belle Creamery
The courses in the Small Farm Nation Academy have already given me valuable business information and have helped me lay the solid foundation that my farm business has been lacking.
Daniel, East West Farm
Of course...just as current members frequently do. It's one of the perks that make the Academy so unique. In fact, I'm always available 5 days a week (often more) inside the membership forum to answer any and all of your questions, give you feedback and guide you along the way.
Plus I'll be active in the forums, every day, serving as your farm marketing mentor. Want a quick review of your website copy? You'll get it. Stuck with your website or trying to figure out email marketing or social media? I and others will be there to share our best practices and help you. How much time will that save you not having to go it alone?
Think about it...most training material of this caliber are offered as online courses costing anywhere from $300 to $1,000. That's a lot of money to spend without knowing if you'll get anything out of it, which is why I opted for a monthly membership site. But with Small Farm Nation Academy, there's no obligation to stay. That means you can evaluate the content and, if Small Farm Nation Academy isn't right for you, just cancel. No hassle, no need to "prove" why it wasn't right, no nothing.
Look...I'm creating this to truly help you in your farming business, so if you don't want to be here, I want to make it easy for you to leave. But to answer the question, yes, I think it's worth it. If you're serious about having a successful, profitable farming business, I truly believe that Small Farm Nation Academy will be your single greatest investment.
You get access to everything already inside Small Farm Nation straight away! No waiting for content to be released to you, just jump in and start making use of the training right away. We will be regularly releasing new courses, quick wins and mastermind interviews as well, so your content library will continue growing.
Absolutely! Believe it or not, branding and marketing happens BEFORE you even have a product, so you'll learn exactly what you need to do in order to get a head start on marketing your farm business. Plus you'll be able to learn from others in the community who have been doing it for years.
Sure, both from me and from others, if you'd like. Just post in the forum section and I'll provide feedback on how effective your site is at meeting your objectives.
Many in the farming community feel challenged with creating compelling copy, particularly when it comes to their "about" page. But don't worry, this is an area I'm really comfortable in, and I'll be happy to give you some direction in the forum about whatever copy you're struggling with. Plus, there's a course coming on copywriting for farmers, so even more help is on the way!
Yes, in many ways. First, FarmPress is a fantastic web development platform that you can use to customize a website for ANY business. Whatever business you're in, you'll learn how to quickly create not only a beautiful site, but one that converts. And that's the goal of any website.
Also, the marketing and business courses in Small Farm Nation are applicable to pretty much any business. The core concepts of branding, lead generation, list building, copywriting, small business planning, graphic design, etc., are universal across small businesses.
Best of all, it's easy to jump in and see if Small Farm Nation is right for your business. If it is, great, and we'd love to have you in the community. If it isn't, well, that leads me to...
Well, dang it! Obviously I'd love it if all of members continued participating actively forever - but I know that that's not going to happen. So, if you do decide to cancel I'll miss you...all members will, but if you'll be able to cancel with just two mouse clicks and have no further obligation.
Yep, if that's what you want to do. You'll instantly have access to everything inside Small Farm Nation. But, if you do cancel, you'll no longer be able to access the community of members, access the training library or benefit from the additional materials added each month. You'll also lose access to the member discounts and resources. So stick around and help make this community great!
Oh, lots of ways, since Small Farm Nation is largely a learning environment.
One way it's different is that there are lots of very comprehensive courses within Small Farm Nation. Video lessons that allow you to track progress, along with downloads and templates to help you apply what you learn.
It's also different in the sense that there are monthly, focused webinars/mastermind calls that will help you grow your farm business.
Then there's the resources...discounts for top-tier farm partners, such as Jeffers Pet, Premier-1 fencing, Coolbot, Hoss Tools, Fertrell, Moyer Hatchery and more. Those discounts alone can easily pay for your membership.
And, while you can connect and talk with others in Facebook Groups, it's notoriously difficult to find information and get the answers you're looking for. Our rich forum capabilities allow you to easily scan the threads you're interested in and drill down to the topic you're looking for. If you don't find it, searching the forums is easy.
Look...Facebook is a playground, and no teacher worth their salt would teach math (or marketing, in this case) on a playground. This is a learning environment of like-minded folks. So come in and join the fun.
Absolutely! New content to help you grow your farm business will be added to the Academy each and every month!
Not a chance!
When you sign up, not only are you locked-in at your initial rate for as long as you remain a member, you also get access to all future courses, Quick Wins, downloads and mastermind calls as part of your membership. With comprehensive new courses and calls being released at least monthly, the value of your membership will only increase over time.
Charging you more when you've already subscribed just doesn't make sense to me. I don't know why other memberships do it!
Recurring payment - cancel anytime with just 2 mouse clicks
I have been extremely impressed with the content of the academy. Lots of answers I couldn’t seem to find elsewhere and stuff to inspire you to step back and take a professional look at your goals and overall business. For anyone on the fence, this is a great path to success. Do it!
Joel, Fort Rock Farms
We truly enjoyed Tim's class on farm marketing--we took away so much, were inspired and motivated!
James & Eileen, Little Seed Farm
Stop floundering. Start flourishing!
AND GET GROWING!